4 As Transformation

Finding Vacant Apartments in Edmonton

Finding Vacant Apartments in Edmonton
At some point in your life, you might find yourself looking for a place to stay in a new town. In this case, you might not have solid information about the place but still you will have to find a vacant apartment for you to live in. The challenge might be tricky but in case you are one such person, looking for a vacant apartment in Edmonton, do not despair. This article is meant to provide you with information on how you can go about the task of finding Vacant Apartments in Edmonton.

How do you find vacant apartments in Edmonton?
Depending on your urgency, the cash you have for the purposes of paying for the apartments, the purpose as to why you are looking for a vacant apartment and the type of neighborhood you prefer to live in among other factors, here are some of the ways as to how you can conveniently find a vacant house in Edmonton.

Performing surveys and extensive research
If you want to live for a long period or even permanently in Edmonton, you must carefully do your research and surveys about the place. You should have information about the population of the area, what the people around like to do, the weather of the place amongst other factors to see if the place suits you. You do not want to live in a place where you are not comfortable. To achieve this, you can ask the people around where you can find vacant apartments. A good apartment will always have a good reputation from people therefore it will be readily be suggested to you by most of the people that you will meet and inquire from.

Looking for information from the internet
There are very many websites that are determined to help you find vacant apartments in Edmonton. The websites are ready to go an extra mile of giving you the contacts to the apartment owners and ensure that you get a place to stay. Also, you can find online previews about what people say about certain apartments. This will greatly influence your decision making as for instance if many people say a certain part of the town is insecure you will definitely not want to live there.

Other ways through which you can find vacant apartments in Edmonton is by looking out for advertisers or from the dailies.

It is important that you have a place to stay especially while in Edmonton. For you to achieve that, we have discussed some of the ways to go about it. Vacant apartments in Edmonton are not that hard to find.


The 4A’s conference opening forum includes mission-critical topics and speakers who share practical solutions in a forum environment that encourages open discussion.

The program for the 2014 Management Practitioners Forum celebrates and shares the work, the value of advertising, exciting case studies, operating structures, innovative business models and management talent that fuels our business.

This day is solely for 4A’s Members.

The participants are entrepreneurs and agency principals—a smart, vested and action-oriented group of thinkers and doers. Forum attendees can expect to receive concrete suggestions and actionable advice to help their agencies evolve and improve business effectiveness-now!

Ted Ward

Ted Ward serves as vice president of marketing for Government Employees Insurance Company (GEICO).

Ward joined GEICO in 1984 as director of media advertising. He was named assistant vice president in 1989, assumed responsibility for GEICO’s entire marketing operation in 1994, and was elected to his current position in 1996.

Ward is a graduate of the University of Virginia and earned his M.B.A. degree in marketing at The College of William and Mary in Williamsburg, Va. He is a member of the Direct Marketing Association and the Advertising Club of Washington, D.C.


. What is the registration fee?

Individual Registration
Member – Early ($1,295) – Regular ($1,495)
Non-Member – Early ($1,695) – Regular ($1,895)

Onsite Registration Will Be Available on 3/10/13

Group Registration (Employees from the same agency location after the first registration)

Member – $995
Non-Member – $1095
2. What is included in my registration fee?

Registration includes admission into all general and breakout sessions. It also includes cocktail receptions, entertainment, and all meals at the conference*.

Special Note: The Monday night banquet and entertainment is not included in the conference registration fee.

*Please RSVP during registration for the Monday Night Banquet. Includes an engagement fee of $35.
3. Why is there an engagement fee?

The engagement fee helps the 4A’s track the number of guests that want to attend the Tuesday night banquet. This allows us to create the most ideal event for the actual group size.
4. Does the registration fee include transportation and hotel accommodations?

All air transportation and hotel accommodations are the responsibility of the attendee.
5. Will I receive a confirmation of my registration?

Yes, you will receive a confirmation via e-mail after completing your registration.
6. Is my registration transferable?

Yes. If you register and pay but are unable to attend, you can transfer your registration to a colleague from your company. Please submit all transfer requests to tstarwalt@aaaa.org.
7. What if I have to cancel?

There are no refunds on cancellations at this time.  You may send somone else in your place.
9. How should I dress?

Business casual attire is the official dress code of the event.
10. How do I become a speaker?

The conference agenda is fully programmed at this time. Thank you for your interest.

Download the Startup Alley Exhibitor Map

For the first time, 4A’s is providing a selective list of digital start ups an opportunity to engage in conversation with conference attendees in the Exhibit Hall at Transformation New Orleans: The Idea Effect.

We selected the 7 companies on the basis of digital services that need to be provided that are not available now. The balance of our exhibitors have been providing needed services for some period of time. Please visit all of our exhibitors in the Storyville Room. This is the room which will provide all the food, drink and coffee breaks during the conference … except for the Monday night banquet.

Come visit these great startups and see a demo of their innovative products.

Come visit at Booth 1

Launched at DEMO in October 2012, Bonfyre is a free mobile app available on iPhone and Android that answers the question: how can I share better with the people that matter? Whether it’s a family vacation, night out with friends or a birthday, Bonfyre helps you plan, capture and share those experiences with the people that make them memorable.

Come visit at Booth 2

Simulmedia was founded by serial entrepreneur Dave Morgan in 2009. Earlier, Mr. Morgan founded TACODA, an online advertising company that pioneered online behavioral marketing and was bought by AOL in 2007. And before TACODA, Mr. Morgan founded Real Media, one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (now owned by WPP). Simulmedia brings online and data methodologies and lessons learned from Mr. Morgan’s prior companies to traditional television advertising. Simulmedia recently raised its C series; investors include Avalon Ventures, Time Warner Investments, and Union Square Ventures.

Come visit at Booth 3

PowerLinks delivers ad management and ad serving solutions to companies that buy, create or sell online advertising. Leading web publishers, advertisers, ad networks and agencies use PowerLinks in order to incrementally grow their online advertising businesses. Our products offer market leading rich media, video and mobile compatibility which combine with PowerLinks expertise in ad serving and media planning. This allows us to deliver a high ROI for advertisers whilst empowering publishers to remain in complete control of their web assets.

Come visit at Booth 4

NUVI provides actionable, real-time insights from the vast ocean of social conversation. The idea was born when a customer requested something better than current market offerings. With a unique blend of art and science, NUVI helps non-analytical types instantly visualize the story being told by data. We are an interesting blend of artists, engineers, strategists, marketers, teachers and students. We love what we do.

Come visit at Booth 5

YourTango is a digital media company dedicated to love and relationships. As the thinking woman’s media brand, we are leading the conversation that is closest to women’s hearts.

YourTango offers real, relatable text and video content, along with an active, highly engaged community where users learn, affirm, share and connect on matters of the heart.

YourTango is the property of Tango Media, a private company based in New York City.

Come visit at Booth 6

Mobilewalla (MW) is a “big data” venture, operating one of the fastest growing data platforms in the world and creating some of the most innovative solutions to perform real-time “big analytics” upon this data. MW gathers virtually all available information regarding every mobile app running on the 4 major smart phone platforms (Apple, Android, Blackberry and Windows). This information is then processed and made available to the various participants in the mobile media and app ecosystem.

Come visit at Booth 10

Machinima is the next generation of video entertainment for gamers. We provide comprehensive, gaming-focused programming to the hard-to-reach 18 to 34-year-old male demographic. Our ever-growing global reach blankets more than 250 million unique gamers. This network is constantly tuned in and engaged, viewing in excess of 2.5 billion videos in January 2013 alone. This passionate online community has made us the number one all-time entertainment channel on YouTube.

Susan Spicer | Celebrity Consulting Chef: March 11

Susan Spicer began her cooking career in New Orleans as an apprentice to Chef Daniel Bonnot at the Louis XVI Restaurant in 1979. After a 4-month “stage” with Chef Roland Durand (Meilleur Oeuvrier de France) at the Hotel Sofitel in Paris in 1982, she returned to New Orleans to open the 60-seat bistro “Savoir Faire” in the St. Charles Hotel as Chef de Cuisine. In 1985, she traveled extensively in California and Europe for 6 months, returning to work in the kitchen at the New Orleans Meridien Hotel’s “Henri” (consultant chef, Marc Haeberlin of l’Auberge de I’ill).

In 1986 she left to open the tiny “Bistro at Maison de Ville” in the Hotel Maison deVille. After nearly four years as chef, she formed a partnership with Regina Keever and in the spring of 1990 opened Bayona in the French Quarter. With solid support from local diners and critics, Bayona soon earned national attention and has been featured in numerous publications.

From 1997 through 1999, Susan owned and operated Spice, Inc., a specialty food market with take-out food, cooking classes and artisan bakery. This developed into Wild Flour Breads, which she currently co-owns with partner Sandy Whann.

In October of 2000, Susan and three partners opened Herbsaint, a casual award winning contemporary bistro-style restaurant in the Warehouse District of New Orleans. In 2008, she sold her partnership to Donald Link, but continues to be a regular patron.

Susan’s first book, entitled Crescent City Cooking: Unforgettable Recipes from Susan Spicer’s New Orleans, was released nationwide by Knopf in late October 2007. In the spring of 2008 Crescent City Cooking was recognized by the International Association of Culinary Professionals with a nomination for Best American Cookbook, and was awarded Best New Cookbook by New Orleans Magazine. Chef Spicer’s book was also included in Food & Wine’s 2008 Best of the Best, a collection of recipes selected from their top 25 cookbooks of the year.

In May of 2010 Susan was inducted into the James Beard Who’s Who of Food and Beverage in America. Her latest project is the opening of MONDO, a casual, family style restaurant which opened in June of 2010 in Chef Spicer’s neighborhood of Lakeview.

Transformation: The Idea Effect – Home

Welcome to the official website for the Transformation: The Idea Effect advertising and media conference. Use this network to find and connect with people at the conference, as well as register for the event, schedule details, and speaker info.

Hi Everybody. Thanks so much for joining the social portion of the Transformation website. We have such a great lineup for this year’s conference, uniting thought leaders from different industries. The conversation is going to be great! I wanted to kick off the discussion by seeing which sessions you are most interested in attending. Jules Digital Content Manager, 4A’s

Transformation: The Idea Effect – About

For the fourth year in a row, this annual thought-leadership conference provided top-to-top conversations and idea exchange across the entire advertising community and its transformation, including new technology trends and shifts in the media workplace.

Major themes included:

  • how advertising affects the world economy
  • sustainability
  • attracting and empowering new industry talent

Agenda — 4A’s Transformation 2014


Please check back often as we are adding new sessions and speakers to the agenda regularly.


Sunday, March 16

Management Practitioners Forum (for 4A’s Members)

5:30 pm to 7:30 pm
Opening Cocktail Party following Management Practitioners Forum

Monday, March 17

Registration & Breakfast

Welcome to Los Angeles & Transformation
Nancy Hill, President-CEO, 4A’s

4A’s Chair Discusses Industry Initiatives
Progress against three pillars: talent, corporate social responsibility & the value ad agencies add to brands
Chris Weil, CEO, Momentum Worldwide and 4A’s Board of Directors Chair

4A’s Chair has a Top-to-Top Conversation with a senior marketing executive
Chris Weil, CEO, Momentum Worldwide and 4A’s Board of Directors Chair
Senior Marketing Executive

The Evolving Agency-Client Relationship
Dana Anderson, SVP Marketing Strategy & Communications, Mondelēz International

A Conversation with Socially Responsible Companies
Socially responsible companies know that corporate social responsibility
is always the right thing to do, but now it’s the smart thing to do

Bea Perez, Chief Sustainability Officer, The Coca-Cola Company
Icema Gibbs, Director of Corporate Social Responsibility, Jet Blue Airways
Karen Kaplan, CEO, Hill Holliday
Kyle Clifford, Corporate Partnerships, City Harvest
Nancy Hill, President-CEO, 4A’s (Moderator)

Our Rising Stars are our Future
Discussion among agency millennials and 4A’s Vice Chairman
Bill Koenigsberg, President, CEO & Founder, Horizon Media
Jessica Merrell – Agency Millennial
Jennifer Hoffman – Agency Millennial
Lauren Johnson – Agency Millennial
Monisha Tripathi, Strategic Planner – UX, The Martin Agency – Agency Millennial
Renetta McCann, Chief Talent Officer, Leo Burnett (Moderator)


Talent as a Winning Ingredient
Andrew Benett, Global Chief Executive Officer, Havas Worldwide
Justin Smith, CEO, Bloomberg Media Group

She always has something interesting to say!!
Maureen Dowd, Columnist, The New York Times

How Do We Get to 2020? Evolutionary Baby Steps or Revolutionary Radical Changes?
Phil Cowdell, President – Client Services, GroupM

Highlights of 4A’s Agency2020 Research
The value of agencies as idea creators
Marc deSwaan Arons, CEO, Effective Brands


Harris Diamond interviews Tim Mahoney of General Motors
Harris Diamond, Chairman & CEO, McCann Worldgroup
Tim Mahoney, CMO, Global Chevrolet & Global GM Marketing Operations Leader, General Motors

Agency Ideas are Transforming Major Retail Brands (Part 1)
A conversation about the evolving retail environment and the changing role of retailers’ agencies
Michele Fabrizi, President & CEO, MARC
Ken Martindale, President & COO, Rite Aid

How a Brand Idea Transcends an Advertising Idea
A conversation about how a brand idea impacts company culture
Jeff King, CEO, Barkley
John Gainor, CEO & President, Dairy Queen

Agencies as Content Creators
In the world of online, social and mobile, agencies create more than just advertising
Joseph Assad, Chief Operating Officer, PMK●BNC
Peter Tortorici, CEO, GroupM Entertainment Global
Greg Braun, Executive Creative Director, INNOCEAN USA
Joel Idelson, EVP, Branded Entertainment, Allen & Gerritsen

Mean Stinks . . . How Secret Deodorant Took on Bullying
Susan Credle, CCO, Leo Burnett

Storytelling vs. Storydoing™
Taking storytelling to the next level
Rosemarie Ryan, Co-Founder & Co-CEO, co:


O’Toole Creative Awards
Advertising’s toughest award to win recognizing agencies’ best body of work
Susan Credle, Chief Creative Officer, Leo Burnett USA

Special Interview With Yahoo! CEO
Marissa Mayer, President and CEO, Yahoo!

Cocktail Party

Dinner, Sponsored by Videology

Entertainment, Sponsored by Clear Channel Media + Entertainment
Performances by Clear Channel Rising Stars: Christina Perri, NONONO and Aloe Blacc

After-Hours Party, Sponsored by Quantcast

Tuesday, March 18

Breakfast & Registration

Welcome to Media Day
Nancy Hill, President-CEO, 4A’s

Three Big Media Issues:  Audience Addressability, Measurement, Mobile
John Montgomery, COO, GroupM Interaction, USA

Media agencies are more important than ever, serving as true strategic partners to brands (Part 1)
Media investment agencies are valuable creative partners with CMOs
Marla Kaplowitz, CEO, MEC North America
Esther Lee, SVP, Brand Marketing, Advertising & Sponsorship, AT&T

Media agencies are more important than ever, serving as true strategic partners to brands (Part 2)
Media investment agencies are valuable creative partners with CMOs
Sarah Personette, President of U.S., Universal McCann
Matt Jauchius, EVP & CMO, Nationwide

Mobile First Is Here
Barry Lowenthal, President, The Media Kitchen


The Future of Media is Addressable: From the Set-top Box to Programmatic
Louis Jones, North American CEO, Maxus

Data, Data Everywhere and Too Many Drops to Drink
Data is the most popular four-letter word today, so how are you using it?
Robert Tas, Managing Director, Head of Digital Marketing JP Morgan Chase & Co.
Tara Walpert Levy, Managing Director, Global Ad Market Development, Google
Dave Morgan, CEO, Simulmedia (Moderator)

The Future of Radio

It’s All About Consistency in Measurement in a Cross-Platform World
Rich Gagnon, Managing Director, Group Business Leader, Initiative Media


Top-to-Top Conversation with the CEO of a Major Hollywood Player
Jon Feltheimer, CEO, Lionsgate
Michael Kassan, Chairman and CEO, MediaLink (Interviewer)

Transforming Out of Home
François de Gaspé Beaubien Chairman & Chief Coaching Officer, ZoomMedia

In Earned Media, You Get What You Pay For
Does social media really drive brands?
Adam Bain, President Global Revenue, Twitter
Penry Price, VP, Marketing Solutions, LinkedIn
Sarah Hofstetter, CEO, 360i US
Patrick Harris, ‎Director, Global Agency Development, Facebook
Pete Blackshaw, Global Head of Digital & Social Media, Nestle (Moderator)

O’Toole Media Awards (Sponsored by Collective)
Bill Koenigsberg, President, CEO & Founder, Horizon Media


The Death of Print is Greatly Exaggerated
Publishers are reinventing their business models
Meredith Levien, EVP Advertising, The New York Times
Jesse Angelo, Publisher & CEO, New York Post
Larry Burstein, Publisher, New York Magazine
Matthew Belloni, Executive Editor, The Hollywood Reporter (Moderator)

Is Mobile First Here… or is it Coming Soon?
Mobile consumers are way ahead of the industry
Michael Rosenberg, Vice President of Media & Mobile Marketing, Paramount Pictures
Miha Mikek, Founder & CEO, Celtra
Lisa LaCour, VP Marketing, Outbrain
Richy Glassberg, COO, Medialets (Moderator)

Cocktail Party, Sponsored by Mail Online

Wednesday, March 19

Registration & Breakfast

Introduction to TechCrunch Day at Transformation
Rob Norman, Global Chief Digital Officer, GroupM

Pitches from 15 Hot Tech Startups in Social, Mobile and Data
A panel of esteemed investors and advisors will give counsel to these up and comers

Best in Breed in Each Group Overall
Terry Kawaja, Founder and CEO, LUMA Partners
Wenda Millard, President & COO, Media Link, LLC
Hany Nada, Founding Partner, GGV Capital

Conference Wrap-Up
Nancy Hill, President-CEO, 4A’s
Chris Weil, CEO, Momentum Worldwide and 4A’s Board of Directors Chair
Bill Koenigsberg, President, CEO & Founder, Horizon Media
John Montgomery, COO, GroupM Interaction, USA

Transformation: The Idea Effect – Schedule

Every year agency talent and star marketers converge in Cannes to soak up the thrilling aura of the world’s greatest creative. Both parties leave with a fair dose of creative envy and fully committed to return next year to win big. But what stops them? Eliza Esquivel, VP Global Brand Strategy at Mondelēz International, will offer insights and inspiration on why agencies and clients often lose their way on the road to great creative. As an agency world native now fluent in client speak, Eliza will share burning issues clients face and recommend ways for agencies to use creativity to help address them.

In the face of rapid change, invention is quickly replacing innovation as the true benchmark of progress for agencies and clients. Being innovative is not enough. Agencies need to be inventors. For clients. And for ourselves. This is where we believe the world is going, so in the spirit of invention, we’re practicing it today. The best agency partners will not just be “Doing things that matter”, they will be “Making things that matter”.

Lori and Ed will talk about building an inventor culture at kbs+ including:

  • How the agency began it’s cultural evolution
  • How employees and clients are responding
  • How the strategic and creative work is changing
  • Lessons learned as kbs+ evolves from innovation to invention

Celebrate – Creativity and Technological Innovation

Technology is evolving at a pace so fast that even those within agencies whose sole job is to stay abreast of the latest and greatest are having a tough time doing so. Many agency creative leaders, whose job now depends on harnessing the power of technology are relying more and more on the expertise of developers, software engineers and tech innovators to ensure the ideas generated work in the hyper connected world. Likewise, technologists need ideas and content to bring their technology aspirations to life. So, while we’ve been talking about integration and convergence for a while now, it seems that there is still work to be done for true harmony between the two groups. Sir John Hegarty, founder and worldwide creative director of BBH recently said, “Creativity challenges technology and technology inspires creativity”. In this session, Brunner’s Chief Digital Officer and their Executive Creative Director will openly share their challenges, successes, and set-backs – and most importantly their lessons learned as they continue to champion a fluid creative technology driven approach to our business.

Barkley’s Business Transformation

What do you do when half of your business goes away overnight? Two years ago, Jeff King, CEO of Barkley, received the phone call that agency executives have nightmares about – The new CMO of their largest client was putting the account into review. The client had been with the agency for 17 years and represented roughly 50% of the agency’s total revenue base.

Twenty-four months later, Jeff is here to share the untold story about what was happening behind the scenes during the months that followed. He will also share key lessons learned by a management team that has now replaced nearly 100% of the lost revenue, diversified its client base, doubled the agency’s bottom line and has taken employee morale to new heights.

Celebrate – Structuring for Growth

Taking your agency to the next level requires focus, a healthy dose of honesty and, most importantly, A PRIORITIZED PLAN…beautifully executed. Most agency leaders face similar questions. Evolving Capabilities: What capabilities do we need to add to grow? Should they be in-house or can they be outsourced? Technology: How do I evolve the agency to meet client expectations without committing to a structure that will become obsolete and/or a financial burden? Talent: How do I motivate my best people to stay as I recruit outside talent to give us the additional perspective we need to change? What do I do when the agency has grown beyond the potential of some of my senior people? How can I use a philosophy on compensation as a retention vehicle? Priorities: As I move to structure the agency for growth, where should I focus our time and resources first, second, third, etc. What is the plan?

Celebrate – Pricing Power

Pricing principles that capture value and enhance profitability

Pricing can no longer be an after-thought, with the pricing strategy and rate structure applied after the service offering is developed. Increasingly, clients want unique pricing structures that include shared accountability – this applies not only to agencies, but is part of a larger trend across many service-business industries. Successfully aligning interests requires integrating the pricing strategy as a core component of the offer – using price to help determine: What is included? How is success defined? How services are delivered. This discussion will take lessons learned from both advertising, and other segments to frame the role of pricing in the sales process. We will also discuss the ways leading-class pricing organizations find success with client procurement teams – who have been very effective at driving down rates. This includes the importance of differentiating cost vs. fees vs. value. Successful alternative fee programs are not positioned as new forms of discounting, but are leveraged as a different way to measure and compensate for value. And, finally, we will discuss the concept of “losing on price.”

Ménage à Trois: How Travelocity, McKinney and the Roaming Gnome have Kept PR Magic in Their Marriage

It’s no secret the Travelocity Roaming Gnome is one of the most talked‐about, beloved and shortest icons in advertising history. But all that warm and fuzzy didn’t just happen. Travelocity’s Director of Public Relations Joel Frey and his Agency PR Partner from McKinney Janet Northen will give you an insider’s view of ten years with the Roaming Gnome and how strategic PR has helped travel enthusiasts all over the world fall in love and stay in love with their favorite garden statue. It’s a beautiful story.

Celebrate — Creativity

Three creative directors celebrate the work that they are most proud of and identify a campaign that they admire and wish they had done. Following the three presentations, there will be a discussion on the ECD’s suggestions on what they need from agency management, agency staff and clients in order to produce great work.

Celebrate — Learning

Led by three key Forum participants, there will be an interactive discussion among all attendees of the key takeaways/learnings from the day’s session. What best practices have been identified from the various sessions of the Forum?