The 4A’s Transformation: The Idea Effect in Los Angeles was the place to be March 16 to March 19 for agency and advertising leaders. During the event, attendees heard thought-provoking and inspiring sessions on topics ranging from content creation and storytelling to agency management and collaboration. Big-name marketers including Dana Anderson of Mondelēz and John Hayes of American Express offered their insights as did Marissa Mayer of Yahoo.

All of that great content will be featured here on our Transformation site. We’ve included videos of the speakers and panel sessions on our YouTube channel and the presentations will be available on our Slideshare account. Plus, check out our photo galleries on Facebook to view the special events and activities during the four-day event.    

Thank you to all of our speakers, sponsors and attendees for making Transformation LA such a big success!

We hope to see you in Austin on March 22–25, 2015 for the 4A’s 2015 Transformation.

Trended on Twitter 3/17 & 3/18


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What 2014 Attendees
Had to Say:


"I loved the industry experts that spoke in their areas and to hear about best practices from Samsung, Bailey Lauerman."

"The content of the sessions on Tuesday (media focused) was terrific. Best in years."

"Got a sense of the vision for the industry and why 4A's is the right body to lead it."