4As Transformation: The Idea Effect
Official Conference Hashtag: #4AsTransformation
March 16-19, 2014 | Beverly Hilton
The advertising business has always been about ideas and the brilliant execution of those ideas. We think fast, move fast and act fast. But on occasion, when we detach from the day-to-day, we are driven to new perceptions, purpose and action—for ourselves, our advertisers and our world.
At Transformation: The Idea Effect, we invite you to come to an environment of top-to-top conversations and idea exchange across the entire community. Here's where you can rethink, reprogram and reboot.