MANAGEMENT PRACTITIONERS FORUM (MPF)

MANAGEMENT PRACTITIONERS FORUM (MPF)

The 4A's conference opening forum includes mission-critical topics and speakers who share practical solutions in a forum environment that encourages open discussion. The program for the 2014 Management Practitioners Forum celebrates and shares the work, the value of advertising, exciting case studies, operating structures, innovative business models and management talent that fuels our business. This day is solely for 4A's Members. The participants are entrepreneurs and agency principals—a smart, vested and action-oriented group of thinkers and doers. Forum attendees can expect to receive concrete suggestions and actionable advice to help their agencies evolve and improve business effectiveness-now!...
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Ted Ward

Ted Ward

Ted Ward serves as vice president of marketing for Government Employees Insurance Company (GEICO). Ward joined GEICO in 1984 as director of media advertising. He was named assistant vice president in 1989, assumed responsibility for GEICO’s entire marketing operation in 1994, and was elected to his current position in 1996. Ward is a graduate of the University of Virginia and earned his M.B.A. degree in marketing at The College of William and Mary in Williamsburg, Va. He is a member of the Direct Marketing Association and the Advertising Club of Washington, D.C....
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FAQ

. What is the registration fee? Individual Registration Member - Early ($1,295) - Regular ($1,495) Non-Member - Early ($1,695) - Regular ($1,895) Onsite Registration Will Be Available on 3/10/13 Group Registration (Employees from the same agency location after the first registration) Member - $995 Non-Member - $1095 2. What is included in my registration fee? Registration includes admission into all general and breakout sessions. It also includes cocktail receptions, entertainment, and all meals at the conference*. Special Note: The Monday night banquet and entertainment is not included in the conference registration fee. *Please RSVP during registration for the Monday Night Banquet. Includes an engagement fee of $35. 3. Why is there an engagement fee? The engagement fee helps the 4A's track the number of guests that want to attend the Tuesday night banquet. This allows us to create the most ideal event for the actual group size. 4. Does the registration fee include transportation and hotel accommodations? All air transportation and hotel accommodations are the responsibility of the attendee. 5. Will I receive a confirmation of my registration? Yes, you will receive a confirmation via e-mail after completing your...
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Download the Startup Alley Exhibitor Map

For the first time, 4A's is providing a selective list of digital start ups an opportunity to engage in conversation with conference attendees in the Exhibit Hall at Transformation New Orleans: The Idea Effect. We selected the 7 companies on the basis of digital services that need to be provided that are not available now. The balance of our exhibitors have been providing needed services for some period of time. Please visit all of our exhibitors in the Storyville Room. This is the room which will provide all the food, drink and coffee breaks during the conference ... except for the Monday night banquet. Come visit these great startups and see a demo of their innovative products. Come visit at Booth 1 Launched at DEMO in October 2012, Bonfyre is a free mobile app available on iPhone and Android that answers the question: how can I share better with the people that matter? Whether it's a family vacation, night out with friends or a...
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Susan Spicer | Celebrity Consulting Chef: March 11

Susan Spicer began her cooking career in New Orleans as an apprentice to Chef Daniel Bonnot at the Louis XVI Restaurant in 1979. After a 4-month "stage" with Chef Roland Durand (Meilleur Oeuvrier de France) at the Hotel Sofitel in Paris in 1982, she returned to New Orleans to open the 60-seat bistro "Savoir Faire" in the St. Charles Hotel as Chef de Cuisine. In 1985, she traveled extensively in California and Europe for 6 months, returning to work in the kitchen at the New Orleans Meridien Hotel's "Henri" (consultant chef, Marc Haeberlin of l'Auberge de I'ill). In 1986 she left to open the tiny "Bistro at Maison de Ville" in the Hotel Maison deVille. After nearly four years as chef, she formed a partnership with Regina Keever and in the spring of 1990 opened Bayona in the French Quarter. With solid support from local diners and critics, Bayona soon earned national attention and has been featured in numerous publications. From 1997...
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Transformation: The Idea Effect – Home

Welcome to the official website for the Transformation: The Idea Effect advertising and media conference. Use this network to find and connect with people at the conference, as well as register for the event, schedule details, and speaker info. Hi Everybody. Thanks so much for joining the social portion of the Transformation website. We have such a great lineup for this year's conference, uniting thought leaders from different industries. The conversation is going to be great! I wanted to kick off the discussion by seeing which sessions you are most interested in attending. Jules Digital Content Manager, 4A's...
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Transformation: The Idea Effect – About

For the fourth year in a row, this annual thought-leadership conference provided top-to-top conversations and idea exchange across the entire advertising community and its transformation, including new technology trends and shifts in the media workplace. Major themes included: how advertising affects the world economy sustainability attracting and empowering new industry talent ...
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Agenda — 4A’s Transformation 2014

SUNDAY, MARCH 16 - WEDNESDAY, MARCH 19 Please check back often as we are adding new sessions and speakers to the agenda regularly. SELECT SESSIONS & SPEAKERS Sunday, March 16 8:00-5:00 Management Practitioners Forum (for 4A's Members) 5:30 pm to 7:30 pm Opening Cocktail Party following Management Practitioners Forum Monday, March 17 7:30-8:15 Registration & Breakfast 8:15-8:20 Welcome to Los Angeles & Transformation Nancy Hill, President-CEO, 4A's 8:20-8:30 4A's Chair Discusses Industry Initiatives Progress against three pillars: talent, corporate social responsibility & the value ad agencies add to brands Chris Weil, CEO, Momentum Worldwide and 4A's Board of Directors Chair 8:30-9:10 4A’s Chair has a Top-to-Top Conversation with a senior marketing executive Chris Weil, CEO, Momentum Worldwide and 4A's Board of Directors Chair Senior Marketing Executive 9:10-9:35 The Evolving Agency-Client Relationship Dana Anderson, SVP Marketing Strategy & Communications, Mondelēz International 9:35-10:10 A Conversation with Socially Responsible Companies Socially responsible companies know that corporate social responsibility is always the right thing to do, but now it's the smart thing to do Bea Perez, Chief Sustainability Officer, The Coca-Cola Company Icema Gibbs, Director of Corporate Social Responsibility, Jet Blue Airways Karen Kaplan, CEO, Hill...
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Transformation: The Idea Effect – Schedule

Every year agency talent and star marketers converge in Cannes to soak up the thrilling aura of the world's greatest creative. Both parties leave with a fair dose of creative envy and fully committed to return next year to win big. But what stops them? Eliza Esquivel, VP Global Brand Strategy at Mondelēz International, will offer insights and inspiration on why agencies and clients often lose their way on the road to great creative. As an agency world native now fluent in client speak, Eliza will share burning issues clients face and recommend ways for agencies to use creativity to help address them. In the face of rapid change, invention is quickly replacing innovation as the true benchmark of progress for agencies and clients. Being innovative is not enough. Agencies need to be inventors. For clients. And for ourselves. This is where we believe the world is going, so in the spirit of invention, we're practicing it today. The best agency...
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Interested in sponsoring 4A’s Transformation LA: The Idea Effect?

Transformation is attended by key decision makers and brands. Act now as sponsorships sell out on a daily basis! To secure your spot today, contact 4A's Events Manager Troy Starwalt for available packages. OR For more information about Transformation sponsorship, please SUBMIT your information in the form below and you will then be presented with the link to download our deck. 4A's Events Manager Troy Starwalt will follow-up with you to provide additional details. Thanks for your interest!...
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