Lori Senecal, Chair and CEO of kbs+ and 4A's Board Member, invites you to the must-attend conference for marketing professionals.

To Register for Transformation, you must login at the 4A's site.

If you already have an account, Login now


If you're new to, Create an account to get started.

4A's Member Pricing
(includes MPF)

Early - $1,295 (through Jan. 10)
Regular - $1,595 (Jan. 11 - end of conference)
Group Registration Additional* - $995

Non-Member Pricing

Early - $1,695 (through Jan. 10)
Regular - $1,995 (Jan. 11 - end of conference)
Group Registration Additional* - $1,195

*After 2 registrations from the same company office location, additional registrants will receive the discounted group rate of $995 for members and $1,195 for non-members.

If you have questions about Transformation registration, simply fill out the form below with your phone number and/or email address, and we'll be in touch within 24 hours.

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What is included in my registration fee?

Registration includes admission into all general and breakout sessions. It also includes cocktail receptions, entertainment, and all meals offered at the conference. Please RSVP during registration for the Monday Night Banquet.

Does the registration fee include transportation and hotel accommodations? 

All air transportation and hotel accommodations are the responsibility of the attendee.
NOTE:  If you book a hotel reservation at the Intercontinental Los Angeles, complimentary shuttle service will be provided to the event.

Will I receive a confirmation of my registration?

Yes, you will receive a confirmation via email after confirming your registration.

Is my registration transferable?

Yes.  If you register and pay but are unable to attend, you can transfer your registration to a colleague from your company. Please submit all transfer requests to

What if I have to cancel?

Cancellation requests must be submitted in writing via e-mail ( no later than Friday, February 28, 2014. 

All cancellations made on or before Friday, February 28 are subject to a cancellation fee of $150.  
There are no refunds for cancellations received after Friday, February 28. Substitutions are permitted. 

Please e-mail cancellations or substitutions to