Agenda — 4A’s Transformation 2014

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SUNDAY, MARCH 16 – WEDNESDAY, MARCH 19


Please check back often as we are adding new sessions and speakers to the agenda regularly.


SELECT SESSIONS & SPEAKERS

Sunday, March 16

8:00-5:00
Management Practitioners Forum (for 4A’s Members)

5:30 pm to 7:30 pm
Opening Cocktail Party following Management Practitioners Forum

Monday, March 17

7:30-8:15
Registration & Breakfast

8:15-8:20
Welcome to Los Angeles & Transformation
Nancy Hill, President-CEO, 4A’s

8:20-8:30
4A’s Chair Discusses Industry Initiatives
Progress against three pillars: talent, corporate social responsibility & the value ad agencies add to brands
Chris Weil, CEO, Momentum Worldwide and 4A’s Board of Directors Chair

8:30-9:10
4A’s Chair has a Top-to-Top Conversation with a senior marketing executive
Chris Weil, CEO, Momentum Worldwide and 4A’s Board of Directors Chair
Senior Marketing Executive

9:10-9:35
The Evolving Agency-Client Relationship
Dana Anderson, SVP Marketing Strategy & Communications, Mondelēz International

9:35-10:10
A Conversation with Socially Responsible Companies
Socially responsible companies know that corporate social responsibility
is always the right thing to do, but now it’s the smart thing to do

Bea Perez, Chief Sustainability Officer, The Coca-Cola Company
Icema Gibbs, Director of Corporate Social Responsibility, Jet Blue Airways
Karen Kaplan, CEO, Hill Holliday
Kyle Clifford, Corporate Partnerships, City Harvest
Nancy Hill, President-CEO, 4A’s (Moderator)

10:10-10:40
Our Rising Stars are our Future
Discussion among agency millennials and 4A’s Vice Chairman
Bill Koenigsberg, President, CEO & Founder, Horizon Media
Jessica Merrell – Agency Millennial
Jennifer Hoffman – Agency Millennial
Lauren Johnson – Agency Millennial
Monisha Tripathi, Strategic Planner – UX, The Martin Agency – Agency Millennial
Renetta McCann, Chief Talent Officer, Leo Burnett (Moderator)

10:40-11:00
Break

11:00-11:25
Talent as a Winning Ingredient
Andrew Benett, Global Chief Executive Officer, Havas Worldwide
Justin Smith, CEO, Bloomberg Media Group

11:25-11:45
She always has something interesting to say!!
Maureen Dowd, Columnist, The New York Times

11:45-11:55
How Do We Get to 2020? Evolutionary Baby Steps or Revolutionary Radical Changes?
Phil Cowdell, President – Client Services, GroupM

11:55-12:30
Highlights of 4A’s Agency2020 Research
The value of agencies as idea creators
Marc deSwaan Arons, CEO, Effective Brands

12:30-1:30
Lunch

1:30-1:50
Harris Diamond interviews Tim Mahoney of General Motors
Harris Diamond, Chairman & CEO, McCann Worldgroup
Tim Mahoney, CMO, Global Chevrolet & Global GM Marketing Operations Leader, General Motors

1:50-2:10
Agency Ideas are Transforming Major Retail Brands (Part 1)
A conversation about the evolving retail environment and the changing role of retailers’ agencies
Michele Fabrizi, President & CEO, MARC
Ken Martindale, President & COO, Rite Aid

2:10-2:40
How a Brand Idea Transcends an Advertising Idea
A conversation about how a brand idea impacts company culture
Jeff King, CEO, Barkley
John Gainor, CEO & President, Dairy Queen

2:40-3:15
Agencies as Content Creators
In the world of online, social and mobile, agencies create more than just advertising
Joseph Assad, Chief Operating Officer, PMK●BNC
Peter Tortorici, CEO, GroupM Entertainment Global
Greg Braun, Executive Creative Director, INNOCEAN USA
Joel Idelson, EVP, Branded Entertainment, Allen & Gerritsen

3:15-3:35
Mean Stinks . . . How Secret Deodorant Took on Bullying
Susan Credle, CCO, Leo Burnett

3:35-3:45
Storytelling vs. Storydoing™
Taking storytelling to the next level
Rosemarie Ryan, Co-Founder & Co-CEO, co:

3:45-4:15
Break

4:15-4:35
O’Toole Creative Awards
Advertising’s toughest award to win recognizing agencies’ best body of work
Susan Credle, Chief Creative Officer, Leo Burnett USA

4:35-5:00
Special Interview With Yahoo! CEO
Marissa Mayer, President and CEO, Yahoo!

5:30-7:00
Cocktail Party

7:00-9:00
Dinner, Sponsored by Videology

9:00-10:30
Entertainment, Sponsored by Clear Channel Media + Entertainment
Performances by Clear Channel Rising Stars: Christina Perri, NONONO and Aloe Blacc

11:00-12:00
After-Hours Party, Sponsored by Quantcast

Tuesday, March 18

7:30-8:15
Breakfast & Registration

8:15-8:20
Welcome to Media Day
Nancy Hill, President-CEO, 4A’s

8:20-8:35
Three Big Media Issues:  Audience Addressability, Measurement, Mobile
John Montgomery, COO, GroupM Interaction, USA

9:10-9:30
Media agencies are more important than ever, serving as true strategic partners to brands (Part 1)
Media investment agencies are valuable creative partners with CMOs
Marla Kaplowitz, CEO, MEC North America
Esther Lee, SVP, Brand Marketing, Advertising & Sponsorship, AT&T

9:40-10:00
Media agencies are more important than ever, serving as true strategic partners to brands (Part 2)
Media investment agencies are valuable creative partners with CMOs
Sarah Personette, President of U.S., Universal McCann
Matt Jauchius, EVP & CMO, Nationwide

10:00-10:10
Mobile First Is Here
Barry Lowenthal, President, The Media Kitchen

10:25-11:00
Break

11:00-11:10
The Future of Media is Addressable: From the Set-top Box to Programmatic
Louis Jones, North American CEO, Maxus

11:10-11:45
Data, Data Everywhere and Too Many Drops to Drink
Data is the most popular four-letter word today, so how are you using it?
Robert Tas, Managing Director, Head of Digital Marketing JP Morgan Chase & Co.
Tara Walpert Levy, Managing Director, Global Ad Market Development, Google
Dave Morgan, CEO, Simulmedia (Moderator)

11:45-12:05
The Future of Radio

12:05-12:15
It’s All About Consistency in Measurement in a Cross-Platform World
Rich Gagnon, Managing Director, Group Business Leader, Initiative Media

12:15-1:30
Lunch

1:30-1:50
Top-to-Top Conversation with the CEO of a Major Hollywood Player
Jon Feltheimer, CEO, Lionsgate
Michael Kassan, Chairman and CEO, MediaLink (Interviewer)

2:10-2:30
Transforming Out of Home
François de Gaspé Beaubien Chairman & Chief Coaching Officer, ZoomMedia

2:30-3:05
In Earned Media, You Get What You Pay For
Does social media really drive brands?
Adam Bain, President Global Revenue, Twitter
Penry Price, VP, Marketing Solutions, LinkedIn
Sarah Hofstetter, CEO, 360i US
Patrick Harris, ‎Director, Global Agency Development, Facebook
Pete Blackshaw, Global Head of Digital & Social Media, Nestle (Moderator)

3:05-3:15
O’Toole Media Awards (Sponsored by Collective)
Bill Koenigsberg, President, CEO & Founder, Horizon Media

3:15-3:45
Break

3:45-4:20
The Death of Print is Greatly Exaggerated
Publishers are reinventing their business models
Meredith Levien, EVP Advertising, The New York Times
Jesse Angelo, Publisher & CEO, New York Post
Larry Burstein, Publisher, New York Magazine
Matthew Belloni, Executive Editor, The Hollywood Reporter (Moderator)

4:20-4:55
Is Mobile First Here… or is it Coming Soon?
Mobile consumers are way ahead of the industry
Michael Rosenberg, Vice President of Media & Mobile Marketing, Paramount Pictures
Miha Mikek, Founder & CEO, Celtra
Lisa LaCour, VP Marketing, Outbrain
Richy Glassberg, COO, Medialets (Moderator)

5:30-7:00
Cocktail Party, Sponsored by Mail Online

Wednesday, March 19

7:30-8:30
Registration & Breakfast

8:30-8:40
Introduction to TechCrunch Day at Transformation
Rob Norman, Global Chief Digital Officer, GroupM

8:40-12:00
Pitches from 15 Hot Tech Startups in Social, Mobile and Data
A panel of esteemed investors and advisors will give counsel to these up and comers

12:00-12:15
Best in Breed in Each Group Overall
Judges:
Terry Kawaja, Founder and CEO, LUMA Partners
Wenda Millard, President & COO, Media Link, LLC
Hany Nada, Founding Partner, GGV Capital

12:15-12:20
Conference Wrap-Up
Nancy Hill, President-CEO, 4A’s
Chris Weil, CEO, Momentum Worldwide and 4A’s Board of Directors Chair
Bill Koenigsberg, President, CEO & Founder, Horizon Media
John Montgomery, COO, GroupM Interaction, USA

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