With the start of any business undertaking, you would eventually love to create your brand and have a great brand equity. The first step is building trust with your clients, having them rely on you and hence keep coming back. The SEO will help you in this first step; when a trusted search engine, gives you a high ranking, it will surely attract a lot of clients to your side and serve as the first stage of winning customers’ trust. Then give them the next reason to stay by providing quality content and great products. With this, your ranking will continue rising, and your brand equity grows as well. You could think of your website as an investment, and incorporating SEO will help you to increase the value of your investment continually.