Launching a business is more than setting up or opening up a shop for business. You ought to strategize beforehand, to know what you are to sell or the services you will offer, how to get them and most importantly how you are going to sell them by letting your customers know what you are selling. Marketing and product promotion, therefore, play a crucial role in any enterprise. With the advent of digital marketing, it has been made much easier with a variety of options to choose, be it, content marketing, email marketing, social media marketing, inbound marketing, or SEO marketing just mention a few.

Nonetheless, the SEO marketing or platform plays a vital role to any business undertaking, more so startups, and it could even serve as a boost to other forms of marketing. Don’t forget the much traffic that is drawn to your website and it later translates to sales. Let’s explore its importance to startups.