Being a startup, one thing you cannot afford to neglect in this technological world is a website; this will be useful for the promotion, marketing and even as a platform to sell your products. The SEO ranking will then serve to boost your traffic to the site. The more people view your website among the highly ranked, the more interested they are in visiting your site and eventually purchasing your products since it comes with a lot of other advantages as well. As the traffic and your brand equity increases so does your SEO ranking as long as you keep up the great quality of products and keep your customers satisfied.