You need not rely on one marketing strategy, one could fail, and the other could work to your advantage. However, with the SEO it serves as a boost to other techniques you are using. For instance, it could be a great platform to increase clients and potential clients’ social media experience. This is achieved by implementing an SEO strategy that will optimize your web page while the URLs serve the role of making it easier for people to share your links yet you are the beneficially.